Alliance BJJ

Problem:

Alliance came to me with no cohesiveness between content, and no clear vision on what they wanted their content to portray. Quality was inconsistent, and the professional shoots they had done in the past yielded unreliable results and amount of deliverables - leaving them with an empty content folder more often than not, causing a compromise on the high-level content they wanted to be pushing their brand with. Alliance and I had multiple meetings to discuss how they wanted to present themselves and that led to our vision moving forward.

Solution:

For the feel of the content, we wanted it largely light & airy, to offer a clean, warm, and welcoming brand aesthetic upon visiting the Instagram page. There was an emphasis on capturing collaboration and "The Moment", across our multiple shoots. We used "The Moment" to refer to the organic Student-Student or Student-Instructor interactions. Alliance also has multiple experienced Black Belt coaches who we made into characters of sorts, to create some sense of brand image using their accolades combined with professional presentation and consistent exposure on social platforms. The coaches and clients also were co-promoting Alliance on their personal accounts every time we had a shoot, as they were provided some of the images as well which the majority would post!